Loopit

Project context

Loopit started as a student company assignment where we were challenged to create a business and bring a product to market. Together with three fellow students, I co-founded Loopit and took on the role of Chief of Design. The goal was to design a premium cable organizer that would stand out in both function and aesthetics.

Approach

Following the IPO design process, we began by pitching the concept to investors to secure funding for production. From there, I focused on research, concept development, and prototyping. I designed the Loopit to hold one cable per unit, combining sleek form with practical usability. Key design features included a bearing to reduce wear and tear and integrated magnets to ensure a secure, high-quality closing mechanism.

Tools & Techniques

• IPO design process

• Resin 3D printing for prototyping

• CAD modeling & technical design

• Pitching and collaborating within a startup environment

Outcome

Reflection

The final product was a resin 3D-printed luxury cable organizer that combined functionality with a premium look and feel. The bearing and magnetic closure elevated the product’s durability and user experience. Beyond the product itself, the project provided real-world experience in launching and developing a product through a student-led company.

This project gave me valuable insights into both design and entrepreneurship. As Chief of Design, I learned to balance creativity with practical constraints such as production costs and user needs. I also gained experience in presenting ideas to investors and turning an abstract concept into a tangible, market-ready product.

Gallery

A visual impression of the project.